AI tools without strategy invite real trouble

• The author warns that 'AI does not fix broken processes. It amplifies them.' In real estate, that means poor client communication or data handling will only get worse when automated.

  This is exactly right. If your brokerage's CRM is messy or your email management is sloppy, an AI agent with access to those systems will spread those problems at speed.

• The piece lists specific risks: client information flowing through third-party AI tools, automated communications sent without validation, and AI agents receiving excessive access to email and CRM records.

  These are not hypothetical. You should ask your brokerage what data leaves the company when a sales assistant is deployed, and whether anyone validates before a message goes to a client.

• The author recommends distinguishing between AI that drafts an email and AI that actually sends one. The more action authority an AI system receives, the stronger its controls must be.

  Smart distinction. A recommendation tool is lower risk. An autonomous agent that updates records and initiates workflows should be locked down tight, with clear logging and approval chains.

• The piece notes that smaller vendors may be more agile and innovative, but you should still verify their data retention, deletion practices, and policies on whether customer data trains their models.

  Size is not the only factor. You need to know where your clients' information lives and whether it's being used to improve the vendor's product.

“AI does not fix broken processes. It amplifies them.”